Heheheh. This ad from gocompare.com is quite funny. I looked at it and thought "needle in a haystack". It's a figure of speech meaning that something can be harder to search for in a big space. And GoCompare have used it quite nicely. If you're looking for cheap insurance, but there's a vast amount of insurances out there so its hard to look unless you use gocompare.com.
|gocompare.com - "needle in a haystack"|