Aww, didn't you wish when you was a kid to be let loose in a shopping mall at night and play with all the things in the store? Yes, I wish I did! And that's what Debenhams did for these kids in this advert... Oh the pleasure of being able to run loose and not having your parents to look for you but not during the daytime when it's so busy... so kids, don't go and scare your parents and doing the things that these children have been told to do for this advert!
Anyway this ad is about kids going on a mission to find hidden gifts around the store and one girl in particular can't seem to find the hidden gift until the very end of the ad. She gets a stuffed toy. In the meantime the other kids are playing around with clothes, bags and furniture. I would love to have been given that much freedom when I was 5 years old. (Don't think my parents would've been appreciative at the time though). :P
At least Debenhams showed one of their stores in the ad, unlike the John Lewis one. This ad is cute but needs a little more zing to it. Song didn't go with it unfortunately.
p.s. I don't like the Found It poster ads... they look bleak for Christmas. :(