Hahahahah!! This caught my eye today after work. ^_^
ALDI are so fun when they're showing off to the rest of the supermarkets. It seems it's the UK's best supermarket surveyed by Which? 4th time in a row as well! Wow! An efficient German supermarket.
Maybe they are the "Best in the British Aisles", LOL! Do you get the joke? ...
... Usage of Aisles in place of Isles... :p