Meh. I don't why everyone is thinking this is a better Christmas advert than the John Lewis and M&S ones.
We watch a robin migrate from the north to the south. We see how they travel, escape from enemies and try to survive the rough sea.... just to eat a mince pie left out by a girl (who I think was one of the previous Waitrose ads - if I'm not mistaken).
As much as I like wildlife, it hasn't given me that Waitrose feeling that they had given in their previous ad.
Hasn't beaten my fave M&S!